[YANXIN (REBECCA) ZHANG]
BA: [ ]
MA: [X]
MBTI: [?*]
[PRINT]
[IMAGE MAKING]
USING BRAND DESIGN TO PROMOTE FUJIAN TEA CULTURE TO NEW AUDIENCES
[ABSTRACT]
This project explored how brand redesign can promote Fujian Tea Culture and take Pinpin Tea as an example. Renovate and transform the brand image based on the brand’s existing resources and assets. The illustrated storytelling method enables the brand's core values to be displayed. The outcomes include changing the name from Pinpin Tea to LinBai, redesigning the package into the tea culture carrier to reach more young generations and increasing the booklet to show more tea information.
[NAME]
[PROJECT]
[COURSE]
[PERSONALITY TYPE]
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Charles Hoppe
Eliana Roxas
Echo He
Andrea Lei Garcia
Tsui Lam (Beth) Lee
Andrew Van Keulen
Ellie Waterson-James
Ziga Testen
Lloyd Mst
Kirrip, on behalf of the graduating Bachelors and Masters of Communication Design cohort of 2024, we respectfully acknowledge the Wurundjeri people of the Kulin Nation, the Traditional Owners of the land and waters on which we design in 2024. We pay respect to their Elders past and present, and recognise the rich traditions and continuing creative cultures of all Aboriginal and Torres Strait Islander peoples of Australia.
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[RMIT]
[COMM]
[DESIGN]
[S2/2024]
[SPECIAL THANKS]
Brad Haylock
Russell Kerr
Erik North [RMIT CULTURE]
Darshini Penmetsa
Shuai Shao
Noel Waite
Peter White