[GEORGE THOMAS]
BA: [ ]
MA: [X]
MBTI: [-*]
[IDENTITY]
[OTHER]
NAADAN (LOCAL) BRAND
[ABSTRACT]
This project explores the potential of Malayalam typography in contemporary branding, inspired by the bilingual flows in Malayalam-English hip-hop. By working with artist MC Couper's song "Sharjah Shake," I experimented with code-switching as a visual technique, blending English and Malayalam in album art, lyric videos, and branding elements. Through iterative design and reflection, this project seeks to showcase Malayalam typography's unique aesthetic, introducing it to a global audience while fostering cultural pride. The insights gained will shape my approach to multilingual and culturally rooted design in the future.
[NAME]
[PROJECT]
[COURSE]
[PERSONALITY TYPE]
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Charles Hoppe
Eliana Roxas
Echo He
Andrea Lei Garcia
Tsui Lam (Beth) Lee
Andrew Van Keulen
Ellie Waterson-James
Ziga Testen
Lloyd Mst
Kirrip, on behalf of the graduating Bachelors and Masters of Communication Design cohort of 2024, we respectfully acknowledge the Wurundjeri people of the Kulin Nation, the Traditional Owners of the land and waters on which we design in 2024. We pay respect to their Elders past and present, and recognise the rich traditions and continuing creative cultures of all Aboriginal and Torres Strait Islander peoples of Australia.
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[RMIT]
[COMM]
[DESIGN]
[S2/2024]
[SPECIAL THANKS]
Brad Haylock
Russell Kerr
Erik North [RMIT CULTURE]
Darshini Penmetsa
Shuai Shao
Noel Waite
Peter White