[NATALIE CACHIA]
BA: [X]
MA: [ ]
MBTI: [?#]
[IDENTITY]
HILTON HOTELS BRAND REFRESH
[ABSTRACT]
I redesigned the Hilton Hotel logos to embody a more progressive and luxurious identity, balancing modern minimalism with timeless elegance. By refining the typography to feature sleek, sophisticated lines and incorporating a more dynamic, elevated emblem, the new design reflects Hilton’s commitment to innovation and high-end hospitality, appealing to contemporary travelers seeking both comfort and style.
[NAME]
[PROJECT]
[COURSE]
[PERSONALITY TYPE]
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Charles Hoppe
Eliana Roxas
Echo He
Andrea Lei Garcia
Tsui Lam (Beth) Lee
Andrew Van Keulen
Ellie Waterson-James
Ziga Testen
Lloyd Mst
Kirrip, on behalf of the graduating Bachelors and Masters of Communication Design cohort of 2024, we respectfully acknowledge the Wurundjeri people of the Kulin Nation, the Traditional Owners of the land and waters on which we design in 2024. We pay respect to their Elders past and present, and recognise the rich traditions and continuing creative cultures of all Aboriginal and Torres Strait Islander peoples of Australia.
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[RMIT]
[COMM]
[DESIGN]
[S2/2024]
[SPECIAL THANKS]
Brad Haylock
Russell Kerr
Erik North [RMIT CULTURE]
Darshini Penmetsa
Shuai Shao
Noel Waite
Peter White