[TZE-AN TAI]
BA: [X]
MA: [ ]
MBTI: [!#]
[IDENTITY]
REBRAND CHICKEN
[ABSTRACT]
Rebranding requires a deep understanding of the existing brand and must appeal to both the client and the target audience. Recognising that the brand needed improvement, I transformed not only its colour scheme but also its overall appearance. This comprehensive approach ensures that the new design resonates more effectively with the audience while aligning with the client's vision. By revitalizing the brand’s identity, we can enhance its market presence and establish a stronger connection with consumers.
[NAME]
[PROJECT]
[COURSE]
[PERSONALITY TYPE]
————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————
Charles Hoppe
Eliana Roxas
Echo He
Andrea Lei Garcia
Tsui Lam (Beth) Lee
Andrew Van Keulen
Ellie Waterson-James
Ziga Testen
Lloyd Mst
Kirrip, on behalf of the graduating Bachelors and Masters of Communication Design cohort of 2024, we respectfully acknowledge the Wurundjeri people of the Kulin Nation, the Traditional Owners of the land and waters on which we design in 2024. We pay respect to their Elders past and present, and recognise the rich traditions and continuing creative cultures of all Aboriginal and Torres Strait Islander peoples of Australia.
••••••••••••••••••••••••••••• *****************************
••••••••••••••••••••••••••••• *****************************
•••••••••••••OOO••••••••••••• 00000000000 0 000000000000
•••••••••••OOOOOOO••••••••••• 0000000000 0000000000
•••••••••OOOOOOOOOOO••••••••• 0000000000 0 0 0000000000
+++++++++OOOOOOOOOOO+++++++++ 0000000000 0 * 0 0000000000
+++++++++++OOOOOOO+++++++++++ 0000000000 000 0000000000
+++++++++++++OOO+++++++++++++ 00000000000000000000000000000
+++++++++++++++++++++++++++++ *****************************
+++++++++++++++++++++++++++++ *****************************
[RMIT]
[COMM]
[DESIGN]
[S2/2024]
[SPECIAL THANKS]
Brad Haylock
Russell Kerr
Erik North [RMIT CULTURE]
Darshini Penmetsa
Shuai Shao
Noel Waite
Peter White