[PETROS KYRIOPOULOS]
BA: [X]
MA: [ ]
MBTI: [!*]
[IDENTITY]
CHEI WEN (BAR) - VISUAL IDENTITY REBRAND
[ABSTRACT]
A comprehensive rebranding project for Chei Wen, a local bar in Ivanhoe, aimed at enhancing its visual identity and overall brand cohesion to reflect its unique retro-inspired theme in a more contemporary manner. Chei Wen, a unique dive bar established in 2018 in Ivanhoe, Melbourne, stands out for its captivating blend of 1960s-inspired retro innovation and free love ethos. Offering a vibrant experience that transports patrons “back to the future,” Chei Wen fuses the spirit of the 1960s with contemporary culture.
[NAME]
[PROJECT]
[COURSE]
[PERSONALITY TYPE]
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Charles Hoppe
Eliana Roxas
Echo He
Andrea Lei Garcia
Tsui Lam (Beth) Lee
Andrew Van Keulen
Ellie Waterson-James
Ziga Testen
Lloyd Mst
Kirrip, on behalf of the graduating Bachelors and Masters of Communication Design cohort of 2024, we respectfully acknowledge the Wurundjeri people of the Kulin Nation, the Traditional Owners of the land and waters on which we design in 2024. We pay respect to their Elders past and present, and recognise the rich traditions and continuing creative cultures of all Aboriginal and Torres Strait Islander peoples of Australia.
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[RMIT]
[COMM]
[DESIGN]
[S2/2024]
[SPECIAL THANKS]
Brad Haylock
Russell Kerr
Erik North [RMIT CULTURE]
Darshini Penmetsa
Shuai Shao
Noel Waite
Peter White