[ALISSA GANGEMI]
BA: [X]
MA: [ ]
MBTI: [!#]
[PRINT]
[IMAGE MAKING]
FUTURE BRAND IMAGE PACKAGING FOR PICCOLINA GELATERIA
[ABSTRACT]
I have created two alternative future brand image packaging prototypes for Piccolina Gelateria. This brand’s essence aims to provide products that aspire to constantly encompass creativity, whilst still retaining integrity. I have displayed Piccolina Gelateria’s brand essence through progressive and future-orientated design by incorporating unique and unseen shape formations that show constant movement. Both alternative packaging designs display the brand’s aspiration for creativity through vibrant colours, tones and patterns, which gives reference to the unique flavours and products the shop produces. The integrity of the brand has been shown by incorporating some of the original brand identity colours into the two alternate packaging designs, as it gives reference to the fact that Piccolina Gelateria takes pride in retaining time-honoured gelato crafting techniques.
[NAME]
[PROJECT]
[COURSE]
[PERSONALITY TYPE]
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Charles Hoppe
Eliana Roxas
Echo He
Andrea Lei Garcia
Tsui Lam (Beth) Lee
Andrew Van Keulen
Ellie Waterson-James
Ziga Testen
Lloyd Mst
Kirrip, on behalf of the graduating Bachelors and Masters of Communication Design cohort of 2024, we respectfully acknowledge the Wurundjeri people of the Kulin Nation, the Traditional Owners of the land and waters on which we design in 2024. We pay respect to their Elders past and present, and recognise the rich traditions and continuing creative cultures of all Aboriginal and Torres Strait Islander peoples of Australia.
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[RMIT]
[COMM]
[DESIGN]
[S2/2024]
[SPECIAL THANKS]
Brad Haylock
Russell Kerr
Erik North [RMIT CULTURE]
Darshini Penmetsa
Shuai Shao
Noel Waite
Peter White