[ALISON MCHARRY]
BA: [X]
MA: [ ]
MBTI: [?#]
[IDENTITY]
ZOO’S VICTORIA BRAND IDENTITY
[ABSTRACT]
This branding project for Zoos Victoria reimagines zoo experiences for young audiences, bringing the excitement of wildlife into their world through Mr. Squiggles, a friendly, adventurous character. Designed to create lasting connections with animals, Mr. Squiggles appears in vibrant graphics on city billboards—scuba diving with fish, racing a leopard on skates—inviting kids to spot him on their daily journeys. This interactive element encourages children to build a stronger emotional connection to the zoo and its animals. Additionally, a picture book detailing Mr. Squiggles’ adventures brings his character to life, fostering curiosity and love for nature in young viewers.
[NAME]
[PROJECT]
[COURSE]
[PERSONALITY TYPE]
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Charles Hoppe
Eliana Roxas
Echo He
Andrea Lei Garcia
Tsui Lam (Beth) Lee
Andrew Van Keulen
Ellie Waterson-James
Ziga Testen
Lloyd Mst
Kirrip, on behalf of the graduating Bachelors and Masters of Communication Design cohort of 2024, we respectfully acknowledge the Wurundjeri people of the Kulin Nation, the Traditional Owners of the land and waters on which we design in 2024. We pay respect to their Elders past and present, and recognise the rich traditions and continuing creative cultures of all Aboriginal and Torres Strait Islander peoples of Australia.
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[RMIT]
[COMM]
[DESIGN]
[S2/2024]
[SPECIAL THANKS]
Brad Haylock
Russell Kerr
Erik North [RMIT CULTURE]
Darshini Penmetsa
Shuai Shao
Noel Waite
Peter White