[JESSICA KARIDIS]
BA: [X]
MA: [ ]
MBTI: [!#]
[IDENTITY]
PTV - VISUAL IDENTITY REDESIGN
[ABSTRACT]
This project interpreted Public Transport Victoria (PTV) current brand image, perception, and essence while reimagining its visual identity. Through the development of two alternative image based creative proposals, the outcomes aim to represent an aspirational, progressive, and future-oriented vision for the brand; guided by the key words: People-Driven, Connectivity, and Dynamic. These image proposals can be envisioned and adapted across the broad spectrum of PTV's branding, including myki cards, wayfinding systems, colour-coded designs for vehicle wraps, and other visual applications.
[NAME]
[PROJECT]
[COURSE]
[PERSONALITY TYPE]
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Charles Hoppe
Eliana Roxas
Echo He
Andrea Lei Garcia
Tsui Lam (Beth) Lee
Andrew Van Keulen
Ellie Waterson-James
Ziga Testen
Lloyd Mst
Kirrip, on behalf of the graduating Bachelors and Masters of Communication Design cohort of 2024, we respectfully acknowledge the Wurundjeri people of the Kulin Nation, the Traditional Owners of the land and waters on which we design in 2024. We pay respect to their Elders past and present, and recognise the rich traditions and continuing creative cultures of all Aboriginal and Torres Strait Islander peoples of Australia.
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[RMIT]
[COMM]
[DESIGN]
[S2/2024]
[SPECIAL THANKS]
Brad Haylock
Russell Kerr
Erik North [RMIT CULTURE]
Darshini Penmetsa
Shuai Shao
Noel Waite
Peter White