[WILL LANDMAN]
BA: [X]
MA: [ ]
MBTI: [?*]
[PRINT]
[IDENITY]
CIVIL SATE
[ABSTRACT]
Situated within Melbourne’s thriving Curtin House is the concept of a Gin Distillery and Bar ‘Civil State’. Today the surrounding building offers world-class restaurants and bars, design studios, and fashion enterprises. To establish this brand successfully, the brief was informed by creating an identity that stands out from surrounding businesses, and popular liquor packaging. Additionally, it was important to create a sense of interest for future customers. The chosen name ‘Civil State’ represents a cultural sphere for people and their discovery of Gin. Supporting copy ‘Gin & Company’ is a phrase with dual meaning to relate this concept. In execution, the design uses layering techniques to illustrate this experience of uncovering the cultural sphere. Secondly, dark purple-on-orange colour thinking conveys a sense of mystery, similar to the atmosphere of Curtin House. Appropriately, this work displays how to examine the culture of a particular space and represent the design language in an alternative direction.
[NAME]
[PROJECT]
[COURSE]
[PERSONALITY TYPE]
————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————
Charles Hoppe
Eliana Roxas
Echo He
Andrea Lei Garcia
Tsui Lam (Beth) Lee
Andrew Van Keulen
Ellie Waterson-James
Ziga Testen
Lloyd Mst
Kirrip, on behalf of the graduating Bachelors and Masters of Communication Design cohort of 2024, we respectfully acknowledge the Wurundjeri people of the Kulin Nation, the Traditional Owners of the land and waters on which we design in 2024. We pay respect to their Elders past and present, and recognise the rich traditions and continuing creative cultures of all Aboriginal and Torres Strait Islander peoples of Australia.
••••••••••••••••••••••••••••• *****************************
••••••••••••••••••••••••••••• *****************************
•••••••••••••OOO••••••••••••• 00000000000 0 000000000000
•••••••••••OOOOOOO••••••••••• 0000000000 0000000000
•••••••••OOOOOOOOOOO••••••••• 0000000000 0 0 0000000000
+++++++++OOOOOOOOOOO+++++++++ 0000000000 0 * 0 0000000000
+++++++++++OOOOOOO+++++++++++ 0000000000 000 0000000000
+++++++++++++OOO+++++++++++++ 00000000000000000000000000000
+++++++++++++++++++++++++++++ *****************************
+++++++++++++++++++++++++++++ *****************************
[RMIT]
[COMM]
[DESIGN]
[S2/2024]
[SPECIAL THANKS]
Brad Haylock
Russell Kerr
Erik North [RMIT CULTURE]
Darshini Penmetsa
Shuai Shao
Noel Waite
Peter White