[PERI AGAOGLU]
BA: [X]
MA: [ ]
MBTI: [?*]
HEINZ CAMPAIGN
[ABSTRACT]
This playful Heinz campaign humorously challenges the single minded proposition that "Heinz tomato sauce makes everything better." By showcasing visuals such as a sausage dog, Marilyn Monroe, and a magpie, it highlights moments where Heinz doesn’t improve things. The simplistic line drawings, paired with a minimal colour palette and bold red background, create a cartoon-like style that may evoke nostalgia or recognition for viewers. This lighthearted approach, blending humour and contrast, makes the campaign both visually engaging and relatable. Its simplicity and wit allow it to resonate with a wide audience, reinforcing the idea
that sometimes, Heinz isn’t the answer.
[NAME]
[PROJECT]
[COURSE]
[PERSONALITY TYPE]
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Charles Hoppe
Eliana Roxas
Echo He
Andrea Lei Garcia
Tsui Lam (Beth) Lee
Andrew Van Keulen
Ellie Waterson-James
Ziga Testen
Lloyd Mst
Kirrip, on behalf of the graduating Bachelors and Masters of Communication Design cohort of 2024, we respectfully acknowledge the Wurundjeri people of the Kulin Nation, the Traditional Owners of the land and waters on which we design in 2024. We pay respect to their Elders past and present, and recognise the rich traditions and continuing creative cultures of all Aboriginal and Torres Strait Islander peoples of Australia.
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[RMIT]
[COMM]
[DESIGN]
[S2/2024]
[SPECIAL THANKS]
Brad Haylock
Russell Kerr
Erik North [RMIT CULTURE]
Darshini Penmetsa
Shuai Shao
Noel Waite
Peter White